PORTER LABS · SEO FOR THE AI SEARCH ERA
Search changed once.
It is changing again.
Search is shifting as fast as it did when SEO itself began more than two decades ago. Porter Labs builds the process, the tracking and the evidence that keep a business ahead of that shift: in local search, in AI search, and in revenue.
THE ENGINE
Porter Labs runs on
The Woof Back.
Porter Labs is the agency. The Woof Back is the engine underneath it: the pipeline that finds the questions your market asks, answers them in public, and then proves which answer brought you the work.
- 01
Research
Find the questions your market is actually asking.
- 02
Write
Draft sourced, schema-rich answers to them.
- 03
Publish
Ship them to your domain, which stays yours.
- 04
Rank
Watch positions, SERP features and competitors each week.
- 05
Cite
Check daily whether ChatGPT, Perplexity, Gemini and Claude cite you.
- 06
Convert
Trace the enquiry back to the answer that caused it.
Convert feeds Research. A query where an assistant cites someone else becomes the next article in the queue.
WHAT WE BUILD
Four ways we grow
a business's search presence.
Each grouping below runs on the same engine. Open one to see exactly what is included.
SEO & AI Search
Full-service optimization for how people search now, on Google and inside AI-generated answers.
02Tracking & Proof
Magic pixel tracking, contact capture, and automated CRM creation that turns visits into evidence.
03Content & Social
Social posts, extended content, and video that keep the site’s authority growing.
04Advertising
Billboard and local television campaigns that put the brand in front of the market offline too.
HOW WE PROVE IT
Every claim we make about your results
is meant to be checked.
SEO work is easy to take credit for and hard to verify. The engine is built mostly out of things that refuse to let us overstate it.
Nothing publishes unsourced
Every consequential figure is tagged to the evidence row it came from. An invented number does not get rewritten into something plausible, it gets its sentence deleted.
Sources counted honestly
Corroboration is counted by domain, so five blogs repeating one study count as one study, not five. A claim also records whether its date is the publication date or just the day we read it.
Outcomes traced to the page
An enquiry carries the article that caused it, and a closed deal is matched back to that enquiry, so revenue points at a specific answer.
READY WHEN YOU ARE
Find out where you actually stand
before you spend another dollar on it.
Bring your current website and we will show you, specifically, where it stands in local search and in AI-generated answers today.